Tourism Leaders Call for Action: Open Letter to Prime Minister Carney
In a powerful show of unity, Canada’s top tourism organizations have issued an open letter to Prime Minister Mark Carney, sounding the alarm on the growing challenges facing the travel and tourism industry. As we approach peak travel season, this timely call to action outlines the urgent need for federal support to protect one of Canada’s most vital—and vulnerable—economic sectors.
Tourism at a Crossroads
Despite its impressive rebound from the pandemic, the tourism industry is once again under threat—this time from international trade tensions and a steep drop in American visitors. The United States, Canada’s largest source of inbound tourists, has seen a dramatic decline in cross-border travel this spring, placing over 2 million tourism-related jobs at risk.
Tourism’s Massive Economic Footprint
- $130 billion in annual economic activity
- $32 billion from international visitors
- 243,000+ businesses coast-to-coast
- Canada’s 3rd largest export by service revenue
A National Economic Pillar
Tourism touches every corner of Canada and every political riding. It’s not just about sightseeing—it’s about jobs, community vibrancy, cultural exchange, and Canada’s global brand.
7 Bold Policy Recommendations from TIAC
- Boost international marketing through Destination Canada
- Streamline visitor entry with faster visa processing and digital systems
- Invest in tourism workforce development, especially underrepresented Canadians
- Renew infrastructure and spark innovation in tourism assets
- Create a national transportation strategy to connect urban and rural Canada
- Expand support for business events through the International Convention Attraction Fund
- Promote sustainability with investments in green travel technologies
A Smart Investment
According to Business Development Bank of Canada, just a 10% increase in tourism spending could boost Canada’s GDP by 1% - a significant return that would strengthen local economies and create lasting jobs.
Why It Matters:
Tourism is not a side industry. It’s a foundational pillar of Canada’s economy, culture, and identity. With smart policy, we can ensure it thrives in a challenging global landscape.