Trends to Truth: Powering Hospitality with Consumer Intelligence

HSMAI Ontario Presents: Customer Behaviour Trends & Predictors in Travel & Hospitality: Enhancing the Guest Experience Through Data and Insight

Understanding today’s traveller is more complex—and more crucial—than ever. In this dynamic session, Expedia Group’s Vas Kolovos and Jennifer Reid will share the latest behavioral trends, predictive tools, and market insights reshaping the hospitality landscape. From AI-driven pricing models and tech-assisted booking to external influences like economic shifts and global events, you’ll learn how to anticipate guest needs and adapt your strategy accordingly. Discover how leading brands stay competitive by aligning data with human connection to create experience-driven success.

Our event is proudly sponsored by Rainbow Registered, a CGLCC initiative that certifies inclusive and welcoming businesses for the 2SLGBTQI+ community. Learn more during their special spotlight at the event. They will also be part of our dynamic panel and be contributing to the conversation along with Frederic Dimanche, PHD at Toronto Metropolitan University.

Whether you are involved in generating revenue, leading a team at a hotel, or in a similar role in the travel industry, this discussion is packed with actionable insights to help you understand customer behaviour trends. We promise you will leave with some new ideas, transferable strategies and action steps you can implement. Don’t miss this opportunity to learn from industry innovators and become part of the conversation to elevate your opportunities!