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HSMAI’s Ancillary Revenue Strategy Playbook is designed to help hotel leaders identify high-margin opportunities that can be built into 2026 budgets. Packed with case studies, vendor insights, and proven tactics, this resource will help you plan smarter for the year ahead while elevating guest experiences.

Inside, you'll find:

  • Real-world case studies from hotels of all sizes
  • Proven strategies for up-sells, culinary innovation, spa programs, and parking
  • Tools to evaluate vendor partnerships, optimize fees, and track performance metrics


As guest expectations evolve and operating costs rise, diversifying revenue is essential. This playbook will help you enhance the guest experience and boost profitability.

Complimentary for HSMAI members

Hotel Ancillary Revenue Strategy Playbook HSMAI